Are you ready to transition from an old-school methodology to an effective, efficient, targeted sales strategy? Then you're in the right place.
Account-based marketing will help your B2B business allocate your spending to your highest-value, best-fit prospects, maximizing your lead generation in the short-term, and your revenues in the long-term.
What Can You Expect From ABM?
“In the next 2 years, we will see many B2B enterprises continue along the ABM maturity curve, moving from initial pilots in a single geography (E.G. North America) to planning, budgeting, and running ‘always-on’ global ABM programs.” – Mani Iyer, CEO, Kwanzoo
Here’s the thing…
Account-based marketing is here to stay. And it’s likely that your competitor is already using it to increase marketing share and close more deals.
If you’re not using ABM methods, you’re leaving money on the table – and spending more than you need to.
What is account-based marketing?
ABM helps sales and marketing drive a winning go-to-market strategy and exceptional customer experiences. Sales, marketing, business development and operations are aligned that work together to set objectives, determine the ideal customer profile and execute on the same plan.
Watch this video to learn more.
Hi, I’m Murray Vince,
Founder + VP Business Development at Ideovee Business Solutions, and Creator of the BetterProspecting™ ABM program and methodology.
Throughout my career, I've had the privilege of working in various business development roles at esteemed organizations such as Microsoft, Apple, Intellectual Ventures, and several startups, one of which even went public. My passion for imparting knowledge led me to teach "Technology Contracting" at the University of San Francisco School of Law and serve as an adjunct professor at the National Technical University of Taipei.
A few years ago, I embarked on a journey to enhance my professional expertise, and that's when I discovered the power of Account-Based Marketing (ABM). ABM offers a structured and highly effective approach to B2B business development and sales, consistently delivering tangible results.
I'm proud to share that Ideovee earned the prestigious ABM Ally designation at the 2021 ABM Leadership Awards. This recognition highlights our unwavering commitment to understanding the profound advantages of aligning cross-functional teams to drive revenue growth.
Thanks for taking the time to our exciting initiative. Reach out and connect with me on LInkedIn. I look forward to the opportunity to connect with you.
Warm regards,
Murray Vince
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"ABM works when you work ABM consistently"
Ideovee Business Solutions, 2021 ABM Excellence Award Winner
