Discover B2B sales prospecting course for sales and marketing professionals.
You're in the right place if you want:
- Faster sales cycles
- A more productive sales team interacting with prospects and converting them to customers
- To identify and secure the most valuable customers for your business
- Your sales and marketing efforts synchronized
- Predictable ROI
- Strong relationships with existing customers
- To make the best use of your resources
In B2B sales, you don't need to reach all prospects, you only need to reach the right prospects.
And, how do you find these ideal prospects?
Rather than relying on blanket campaigns that are meant to appeal to an entire market, Account-Based Marketing (ABM) treats individual accounts as markets in their own right.
ABM is like fishing with a spear, not a net. It is focused, efficient, effective and strategic to the growth of your company.
There are no unqualified leads as you are only engaging with best-fit prospects that are more likely to buy from you. Combine that narrow focus with an amazing customer journey, and conversion rates start to climb!
View the Curriculum
And preview the Course Introduction.
Welcome to ABM
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Step 1: Account Selection
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Step 2: Account Insights
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Step 3: People Insights
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Step 4: Content & Messaging
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Step 5: Focused Outreach
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Step 6: Customer Journey
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Step 7: Measurement
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Final Quiz
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Free Special Offer!
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