Forbes Article on ABM
The Rise of Account-based Marketing
“If you are not using ABM marketing techniques today, you probably should reassess your entire B2B sales and marketing strategy and execution efforts, to see if ABM can help save you time and money with your go-to-market plans. My guess is, you may be wasting a lot of time and money today that ABM can help you recover. It will be very interesting to see how ABM techniques and demand evolve over the coming years, but there is no time like the present, in terms of being an early adopter of ABM.”
– George Deeb, Forbes
What you will discover.
Get an introduction to Account-based marketing and the 7-Step BetterProspecting™ framework. This workbook will take you through the process step-by-step and you're prompted to write your plan and notes on each page. Also included are several samples of tracking and activity sheets, plus there's a Bonus page on how to develop personas!
The vast majority of fast-growing B2B companies in North America are using account-based marketing to grow their business.
Get the workbook today to make the transition to a high-value, targeted sales strategy.